Environment

Environment – A Tipping Point!!!

Corporate Social Responsibility (CSR) and Environment...
Is CSR really a stalking horse for an anti-corporate agenda? Is it a tactic for brand building, by involving into social activities that help society in one way or the other? Do companies have a social responsibility to protect the environment beyond legal requirements? These questions really matters, Yes they!!!
The lack of a reported strategic approach to the environment perhaps demonstrates a serious risk for companies as other countries face up to the challenge of natural resource shortages and the effects of climate change. Through the resourceful, effective and suitable operation of the business the interests of the environment, customers and society at large can be best served which can be achieved through a clear strategic focus on providing excellent customer service, strong financial and environmental performance and by effectively managing the relationships with consumers, service partners and society. When an organization undertakes an activity which impact upon external environment then it affect the environment in many ways without reflecting the usual accounting of that organization. ‘The impacts can be positive; landscape project or negative; creating heaps of waste (mining operations).’ (David Crowther). Companies are also expected to be more transparent in disclosing and communicating their policies and practices as these impact employees, communities and the environment. Also they are expected to perform well in non-financial arenas such as human rights, business ethics, environmental policies, corporate contributions, community development, corporate governance, and workplace issues. Social and environmental performances are considered side by side with financial performance. As companies are being held accountable for their actions and their impact.
Thus CSR can engage almost any aspect of a company's operations as every company has a story to tell that sets it apart and it is important for every company to find its story and to tell it. A company that is measured as a good corporate citizen is one, which shows a promise to its stakeholders through socially responsible business practices and transparent operations.