Creating Eternal Value!!!!!!!!

Corporate social responsibility (CSR) is not a particular goal that can be achieved, but a themed journey that improves business performance. Three principles together encompass all CSR activities: Sustainability, Accountability and Transparency(David crowther).A company that is considered a good corporate citizen is one that demonstrates a commitment to its stakeholders, to sustain a business management approach which should provide in the long run and better value for shareholders or other stakeholders through socially responsibilities, accountability in business

practices and transparency in operations.All organizations try to create value of one kind or another, the central principle of the unifying value proposition is that value is itself a combination, a “blend” of economic, environmental and social factors, and that maximizing value requires taking all three elements into account.

Organization creates lasting value through social & environmental performance. Speaking about sustainability, ‘It is a value to meet the needs of the present without compromising the ability of future generations to meet their own needs.’ It is the capacity to endure and addressing the needs of present stakeholders while seeking to protect, support and enhance the human and natural resources that will be needed by future stakeholders. Sustainability includes increasing consumer knowledge and building demand for green products and mounting and manuscript sustainable business practices. Also it includes increasing initiative to make corporations accountable on sustainability. Corporations are appreciating that increasing the positive social and environmental impacts of their work can increase shareholder value while at the same time addressing the concerns of wider stakeholder groups. Although businesses are becoming more stylish at addressing sustainability issues, most social and environmental initiatives are still being made on an advertisement basis. Thus the companies need to focus on how to build the sustainable capacity to regulate and understand their current value, position and how to capture the value and learn to validate the result.