Environment

Environment – A Tipping Point!!!

Corporate Social Responsibility (CSR) and Environment...
Is CSR really a stalking horse for an anti-corporate agenda? Is it a tactic for brand building, by involving into social activities that help society in one way or the other? Do companies have a social responsibility to protect the environment beyond legal requirements? These questions really matters, Yes they!!!
The lack of a reported strategic approach to the environment perhaps demonstrates a serious risk for companies as other countries face up to the challenge of natural resource shortages and the effects of climate change. Through the resourceful, effective and suitable operation of the business the interests of the environment, customers and society at large can be best served which can be achieved through a clear strategic focus on providing excellent customer service, strong financial and environmental performance and by effectively managing the relationships with consumers, service partners and society. When an organization undertakes an activity which impact upon external environment then it affect the environment in many ways without reflecting the usual accounting of that organization. ‘The impacts can be positive; landscape project or negative; creating heaps of waste (mining operations).’ (David Crowther). Companies are also expected to be more transparent in disclosing and communicating their policies and practices as these impact employees, communities and the environment. Also they are expected to perform well in non-financial arenas such as human rights, business ethics, environmental policies, corporate contributions, community development, corporate governance, and workplace issues. Social and environmental performances are considered side by side with financial performance. As companies are being held accountable for their actions and their impact.
Thus CSR can engage almost any aspect of a company's operations as every company has a story to tell that sets it apart and it is important for every company to find its story and to tell it. A company that is measured as a good corporate citizen is one, which shows a promise to its stakeholders through socially responsible business practices and transparent operations.

Creating Eternal Value!!!!!!!!

Corporate social responsibility (CSR) is not a particular goal that can be achieved, but a themed journey that improves business performance. Three principles together encompass all CSR activities: Sustainability, Accountability and Transparency(David crowther).A company that is considered a good corporate citizen is one that demonstrates a commitment to its stakeholders, to sustain a business management approach which should provide in the long run and better value for shareholders or other stakeholders through socially responsibilities, accountability in business

practices and transparency in operations.All organizations try to create value of one kind or another, the central principle of the unifying value proposition is that value is itself a combination, a “blend” of economic, environmental and social factors, and that maximizing value requires taking all three elements into account.

Organization creates lasting value through social & environmental performance. Speaking about sustainability, ‘It is a value to meet the needs of the present without compromising the ability of future generations to meet their own needs.’ It is the capacity to endure and addressing the needs of present stakeholders while seeking to protect, support and enhance the human and natural resources that will be needed by future stakeholders. Sustainability includes increasing consumer knowledge and building demand for green products and mounting and manuscript sustainable business practices. Also it includes increasing initiative to make corporations accountable on sustainability. Corporations are appreciating that increasing the positive social and environmental impacts of their work can increase shareholder value while at the same time addressing the concerns of wider stakeholder groups. Although businesses are becoming more stylish at addressing sustainability issues, most social and environmental initiatives are still being made on an advertisement basis. Thus the companies need to focus on how to build the sustainable capacity to regulate and understand their current value, position and how to capture the value and learn to validate the result.