Things measured get managed!!!!!

Things which get measured get managed!!!

Corporate Social Responsibility (CSR) should not just be measured an expense, but rather an investment. The core of the corporate identity is defined mainly by the corporate vision, its positioning and its behavior. Thus for any vision, goal or an idea to become a reality, a couple of accomplices are needed which are associated to measure and understand “How the strategy will impact on the use of the CSR to maximize the positive image of the firm”!!!

The thing is that, Organizations are getting competitive in whatever they do & their impact of business on society has never been examined more critically than today.

Social consciousness is not priority for most corporate’s, to most organizations it is a cosmetic tool to measure a narrow study & then to get managed the goal. Convergence of CSR practices and tools is occurring on a market-led basis through unpaid

bottom-up and multi-stakeholder approaches, and other drivers. Thus the PR practitioners need to understand the operating targets, and social & environmental before they can apply the measures of sustainability effectively. As I mentioned in my previous post how sustainability act as tool of the management. To pursuit the shareholder value and in companies’ and social and environmental responsibilities the business purposes need to be grounded. As new measures which are market driven (what it means for a company to be responsible) are emerging.

All it counts how the things are measured in the organization, how CSR is measured (Sustainability, Accountability & Transparency) to get the things managed???